Oars exists because the way people discover businesses is changing.
In 2024, I started asking a simple question: if AI becomes a better way to find information than search, what happens to the businesses trying to be found?
The more I used AI, the more obvious the answer became. People won't search. They'll ask. What to buy, who to hire, where to go, which brands to trust.
Most companies are still optimizing for rankings. We think that's yesterday's game. What matters now is whether AI understands your business well enough to recommend it, because when a customer asks, only the recommended get chosen.
We're not a software company, and we're not an SEO agency with an AI label. AEO is the only thing we do.
That's why we built Oars.
Founder, CEO
