Search has expanded to AI. The brands it recommends win the customer.

Oars AI Leading AEO Agency for AI Search Visibility

Get found on Google and recommended by ChatGPT, Gemini, and Perplexity when customers search.

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Models we optimize for

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Where Brands Become the Answer

Oars is an AEO (Answer Engine Optimization) agency. AI models build their answers from sources they trust, so we strengthen your site, content, and off-site presence until your brand is one of them, earning citations in the answers your customers see.

Know Where You Stand

See how AI models rank and recommend your brand today.

We test the real questions your customers ask across ChatGPT, Gemini, Claude, and Perplexity, then score your visibility against competitors. You see exactly which answers you win, which you lose, and who's taking them.

Visibility Score

Claude

68%

ChatGPT

92%

Gemini

42%

Perplexity

58%

Become the Answer

Build the signals AI models trust when they recommend brands.

We fix what's holding you back: content structure, entity data, citations, and brand mentions across the sources AI pulls from. Every fix is tied to a query you should be winning.

Review sites

Reddit & forums

Publisher citations

Listicles & roundups

Review sites

Reddit & forums

Publisher citations

Listicles & roundups

Structured data

Brand mentions

Trust signals

Structured data

Brand mentions

Trust signals

Knowledge Graph

Entity Optimization

Content Structure

Our AEO Services

Everything it takes to win AI recommendations, handled for you

AI Visibility Audit

See what AI says about you today, and who it recommends instead.

Prompt Research

Find the exact questions your customers ask AI before they buy.

Technical AEO

Make sure AI crawlers can reach, read, and understand your site.

AEO Content

Rewrite and structure your pages so AI can quote and cite them.

Offsite Authority

Earn mentions on Reddit, review sites, and the press AI trusts.

AI Search Tracking

See your visibility trend and which AI answers send you customers.

In Good Company

Brands building visibility in AI search

Where you compete

The battlefield for attention

Page one, ten blue links

One answer, one or two brands named

What the user gets

List vs. verdict

A list to research

A decision, made for them

Trust

Who does the vetting

User judges ten results themselves

Model's pick carries built-in authority

Speed to purchase

Question to checkout

Multiple clicks, tabs, comparisons

Question to recommendation in seconds

Conversion intent

How warm the traffic arrives

Traffic you still have to convert

Arrives pre-sold on the recommendation

What it's built on

SEO transfers, AEO extends

Keywords, links, metadata

All of that, plus structure AI can cite

The Numbers Behind the Shift

37%

of consumers now start product searches with AI instead of Google.

47%

of consumers have used AI to help make a purchase decision.

$750B

in US consumer spending projected to flow through AI search by 2028.

What is AEO (Answer Engine Optimization)?

AEO is the practice of making your brand visible and recommendable inside AI-generated answers from models like ChatGPT, Gemini, Claude, and Perplexity. Instead of competing for a ranking on a results page, you compete to be the brand the answer names.

What is GEO, and is it different from AEO?

Generative Engine Optimization (GEO) and AEO describe the same discipline: optimizing your brand for AI-generated responses. The industry uses both terms. At Oars we treat them as one practice with one goal, getting you recommended.

How do I get my brand mentioned by ChatGPT?

Make your brand easy for models to understand and verify. That means clear, structured content on your site, consistent brand information across the web, and mentions in the sources models trust: review sites, publishers, forums, and industry roundups. AEO does this work systematically.

How do AI models decide which brands to recommend?

Models weigh clarity and corroboration. They favor brands whose sites clearly state what they do and who they serve, and whose reputation is confirmed across many independent sources. A brand that is easy to summarize and widely cited gets named. One that isn't gets skipped.

Do I still need SEO if I'm doing AEO?

Yes. Strong SEO is the foundation AEO builds on: crawlable pages, quality content, and real authority all transfer. AEO extends that work with the structure, citations, and consistency AI models specifically rely on when composing answers.

How long does AEO take to show results?

Some improvements appear within weeks as models refresh the sources they draw from. Authority building compounds over three to six months. We measure your AI visibility from day one, so you see movement from the start, not just activity.

How much does AEO cost?

Engagements vary with your market and how competitive your target queries are. Every Oars engagement starts with an AI Visibility Audit that shows where you stand and what winning requires. Book a call and we'll scope it with you.